Stop guessing.
Start with a free discovery call to understand your situation. Our proprietary 54-point Maple Standard pinpoints exactly what to fix in your deck, plan, and financials by delivering an actionable roadmap investors can understand.
We diagnose the real gaps in your deck, plan, and financials, then deliver a concise, actionable assessment that investors can understand.
You get clarity, not opinions, and a clear path to make your materials investor‑ready.
We start by understanding your story, not just your numbers. In this initial conversation, we learn about your vision, your challenges, and what's kept investors saying no. This ensures our review is tailored to your specific situation, not a one-size-fits-all checklist.
Our team conducts a thorough, line-by-line analysis of your pitch deck, business plan, and financial projections. We identify exactly where messaging breaks down, where data gaps undermine credibility, and where investors lose interest, and we don't stop until we find every blocker standing between you and funding.
You receive a structured report that translates investor psychology into plain language. Each finding includes specific examples from your materials, clear explanations of why it matters to investors, and priority-ranked recommendations you can implement without hiring a consultant.
In our wrap-up session, we walk through every recommendation, answer your questions, and help you prioritize next steps. By the end, you'll have a shared understanding of what to fix first, confidence in your revised approach, and a roadmap to submit.
Great projects deserve fair consideration. Our mission is to level the playing field for first-time and sophisticated founders alike who have been filtered out by noise, not substance.
We've seen too many funding sources pass on brilliant ideas because of fixable mistakes.
That's why we focus on clarity, not complexity. Your pitch shouldn't require an interpreter. It should speak for itself.
One Clear Story: Investors stop asking clarifying questions and start asking about terms. Your narrative becomes impossible to misunderstand.
Authority You Can Feel: Walk into meetings knowing every number has a reason, every slide has a purpose. No second-guessing when cameras turn on.
Faster Decisions: Move from "let me think about it" to "when can we send term sheets?" Expect replies in days or weeks, not months.
Months Reclaimed: Cut your revision cycles by half. Spend that time building, not rewriting decks that were never quite right.
These founders started with a free three-point review. See what they had to say and imagine what a full diagnostic could uncover for you.
Akshat D.
Director (India)
Duol C.
Founder (USA)
Joseph A.
Founder (USA)
Nevin W.
Founder (Indonesia)
No obligation. Just a conversation to see if we're the right fit.
We get asked these questions all the time. Honest answers, no jargon.
The Maple Standard™ is our proprietary 54-point diagnostic framework available in two editions: Business Plan Edition and Pitch Deck Edition. Six of the seven pillars are identical across both editions; the seventh pillar adapts based on the document you submit.
Business Plan Edition: Best suited for due diligence and comprehensive investor review. Includes financial modeling validation, operational structure analysis, and long-term viability assessment.
Pitch Deck Edition: Best suited for initial screening and early investor meetings. Focuses on narrative flow, visual presentation, and rapid investor comprehension.
You can submit one document or both. If you submit both a business plan and pitch deck, we assess each version separately with pricing scaled accordingly. Unlike generic pitch coaching, The Maple Standard™ is a methodology backed by underwriting logic, not subjective opinion.
Your initial 30-minute discovery call is completely free and carries no obligation. During this conversation, we'll understand your situation and funding challenges, determine whether our diagnostic process can help you, outline what the review involves and expected timelines, and discuss payment options and next steps. You walk away with clarity either way, whether we're a fit, or if we're not the right partner for you.
No. The funding sources we have worked with over many years operate on work fees rather than discovery/upfront fees. Think of it this way: if you hire a contractor to build a house, you pay them to build the house, not to look at the land and tell you they could build a house there. There is actual work being done to fund a project, and deliverables are provided. That is what clients pay for, not simply having a project reviewed. Our funding sources never charge fees just to review or assess your project if it's at the stage of being presented to them.
Standard diagnostic services require a one-time payment at the time of engagement, after your free discovery call confirms we're the right fit but before work begins. If you choose to submit both a business plan and pitch deck for dual-edition assessment, pricing scales accordingly and will be clarified during the discovery call. Select services may be available with payment upon delivery. The price quoted after your discovery call is the total cost of the diagnostic review, with no additional charges for revisions, follow-up consultations, or the final structured report.
We accept major credit/debit cards (Visa, Mastercard), wire transfers for international clients for enterprise engagements. All payments are processed securely through our payment processor. For specific payment arrangements, let us know during your discovery call and we will determine if we can accomodate.
Yes. We stand behind The Maple Standard™ review. If we don't identify at least three high-impact improvements to your materials, we'll refund your fee. After 54 points of scrutiny, that's not a promise we expect to exercise, but it reflects how thoroughly we analyze every submission. By the time you finish our assessment, you'll understand exactly why we're confident enough to guarantee the outcome.
No. The price quoted after your discovery call is the total cost of The Maple Standard™ review. There are no additional charges for the structured findings report, follow-up clarification sessions, priority-ranked recommendations, or implementation guidance. What we quote is what you pay, full transparency, no surprises.
Hygiene numbers like revenue, cash flow, IRR, and CAPEX are table stakes. The real motivators depend on the domain, the investor, and the perceived weaknesses in the team or idea. Investors are often focused on the long-term benefits of working with a team, placing greater emphasis on the team's strengths and composition, even if the IRR or other metrics are lower. Funding sources want to see that the team coming to the table can deliver on the promise of profit and be great to work with over the long term.
Private-sector capital does not fund great ideas or opportunities, nor does it reward early outreach. Instead, many companies are punished for reaching out too early or too frequently in the process. Funding sources do not engage with projects because of the quality of the opportunity. The distinction is that the project is not ready for underwriting. They engage with and fund transactions where they can easily and clearly see and understand not only how their money will flow into your project but also a clear sense of how their money will flow out, whether to get their money back or earn a return. Most project owners believe they have a capital problem (they need funding sources), when in reality, they have a structuring problem. At the end of the day, it's the funding sources that determine if an opportunity is strong not the project owner.
Our company has helped clients worldwide, with U.S. and Canadian clients at the forefront. Our clients have hailed from around the world, including Sweden, South Africa, the Philippines, and Mexico. We work across North America, Europe, Asia, and emerging markets, with capital partners who actively invest in opportunities like yours.
We have consulted on projects across many sectors, including AI, tech, commercial and residential real estate, mining, and green tech, with a specific focus on commercial and residential real estate, green and clean tech, and infrastructure projects. We believe in bringing projects to funding sources that can make a positive difference in the world, so it doesn't limit what we can see and help with. Yes, the same diagnostic framework applies across all sectors. Both the Business Plan Edition and Pitch Deck Edition are applicable regardless of industry.
Note: Early-stage startups typically benefit most from the Pitch Deck Edition first, then advance to the Business Plan Edition as they progress toward due diligence.
No. We work with ventures ranging from pre-seed startups to established businesses seeking growth capital. The Maple Standard™ framework scales to project complexity, whether you're preparing a $500K raise or a $50M transaction. What matters most is that your materials are structured for underwriting, not the dollar amount you're seeking.
